Meet the Commissioners
- About Us
- Meet the Commissioners
The Business License Commission is made up of five members and each represents one of the five Los Angeles County Supervisorial Districts. The officers of the Commission are the President, Vice -President, and Secretary and serve for a period of one year, beginning the first week of January.
Azael Martinez Sonoqui
Azael Martinez Sonoqui was appointed by Supervisor Hilda L. Solis First District and on Tuesday, April 6, 2021 the Board of Supervisors of the County of Los Angeles voted Azael the newest member of the Los Angeles County Business License Commission.
Azael previously served on the L.A. County Probation Commission and understands the importance of community involvement and the self-sacrifice that comes with the position of safety and welfare of County residents and welcomes the opportunity be part of the licensing matters before the Commission.
His civic participation to address issues of public concern has led to receiving the LAPD 2007 OCB volunteer of the Year Award and City Of Los Angeles True Angel Award in 2009. As an author he modestly reminded us, in his 10/10/2010 L.A. Times Op-Ed there is something we all can do to help make an important difference in the lives of people.
He credits serving his community in many volunteering public value roles, including 3 terms as Co-Chair of LAPD Hollenbeck Division Community Police Advisory Board. Former Chair and committee member for the L.A. City Central Regional Volunteer Neighborhood Oversight Committee (RVNOC) for Prop K Funds, and RFP reviewer of City of Los Angeles Office of Gang Reduction &Youth Development.
His friends in the community of Boyle Heights where he was raised know him as Sal Martinez of Second Chance, for his work with L.A. County boys and girls in Juvenile custody.
Harry McElroy was appointed by the Second District on September 1, 2020. He is a Co-Founder and Vice President of Technology Development and Research for Performigence Corporation. The Los Angeles-based company provides artificial intelligence software with a focus on intelligent, interactive process guides for workers. Prior to Performigence, Mr. McElroy worked several years in AI and manufacturing technology in the aerospace industry and as a systems consultant for Accenture.
He is very active in participatory government, community services, sports, and the arts in Los Angeles County. He is on the Executive Committee of the 2nd Supervisorial District Empowerment Congress and has been a member since 1992. He is also the President of his block club and a member of the Board of Directors for the Drew Child Development Corporation, serving as Secretary. Harry has also volunteered many years as a youth sports coach and plays music around town in the band, Upward Mobility.
He holds a Bachelor's degree in industrial and systems engineering from Rensselaer Polytechnic Institute (Troy, New York) and an MBA with a a concentration on operations research and information systems from the University of Michigan. He earned a certificate in AI from UCLA.
Genevieve Morrill came to work in West Hollywood in 1999 as Director of Marketing for the Pacific Design Center. Within four years’ time she had assumed the role as Vice President of PDC, managing an exceptional team to run the 1.2 million square foot complex. In 2010 she assumed the position of President and CEO for the West Hollywood Chamber of Commerce. Under her leadership, Morrill has elevated the Chamber to a new level in all capacities -- Increasing membership by 20%, strengthening financial stability, developing, new programs and promotions that drive traffic and value members, and implementing an award-winning website which received 15,000 referrals per day for businesses. Morrill’s tenacious approach to political issues that affect business and her stellar reputation has turned many a naysayer into a supporter.
Morrill was appointed by Supervisor Kuehl in 2015 as an LA County Business License Commissioner, and serves as President for WC3 (Westside Council of Chambers of Commerce) encompassing 13 Westside Chambers. She serves as ex-officio on Visit West Hollywood and West Hollywood Design District Boards and has received numerous commendations. In 2012 she was honored by the West Hollywood Housing Corporation as Advocate of the Year, and received the Phyllis Morris Award for Women in Leadership from the West Hollywood Women’s Advisory Board in 2002.
Rochelle Gonzalez works as an Associate Counsel at Live Nation Entertainment, Inc., the world’s leading live entertainment company, where she reviews, negotiates, and drafts vendor agreements for Live Nation and its subsidiaries in the U.S. and Canada. Prior to joining Live Nation, Rochelle worked as the Contracts Manager for the University of Southern California where she also assisted with the review and negotiation of vendor agreements for the Business Services Department.
Service to the local community has always been an important aspect of Rochelle’s career. She served on the Board of Directors of the YWCA of the Harbor Area, a non-profit organization that provides critical services to women that include child care, and free mammograms for women without insurance. Prior to law school, Rochelle served the Harbor Area communities of Los Angeles as a Constituent Services Representative under the administration of former Los Angeles Mayor James K. Hahn. Immediately after law school, she served as a volunteer attorney for the Los Angeles County Counsel’s Office, a volunteer prosecutor in the Gang Injunction Unit for the Long Beach City Prosecutor’s Office and a volunteer Legal Associate for Bruce Lee Enterprises, LLC.
Rochelle earned her Juris Doctorate from Chapman University School of Law and her Bachelor of Business Administration from Loyola Marymount University with a dual emphasis in Business Law and Marketing. During law school, Rochelle clerked for the Los Angeles City Attorney’s Office at the Port of Los Angeles, the Los Angeles City Attorney’s Office at Los Angeles World Airports, the Los Angeles County District Attorney’s Office and Mayer Brown LLP.
Rochelle has proudly been a lifelong resident of Los Angeles County.
Sara M. Vasquez
Sara M. Vasquez is the owner of Diversified Spring Technologies, Inc. a minority owned and operated company founded in 1968. Diversified Spring Technologies works with customers in various industries, including Commercial, Aerospace, Automotive, Computers, Military and Defense, Medical, Irrigation, Agriculture, Construction, Engineering, Education, Hardware, Machinery, Manufacturing, Marine, Sporting Equipment, Transportation, Toys, Telecommunications, Electronic Components, Energy and Utilities and Pumps and Valves.
Sara previously served as a Business License Commissioner representing the First District for 8 years. During her tenure she held the office of Secretary from 2013-2016 and President from 2015 to May 2016. She was recently reappointed by Supervisor Michael D. Antonovich to represent the Fifth District.