Meet the Commissioners
- About Us
- Meet the Commissioners
The Business License Commission is made up of five members and each represents one of the five Los Angeles County Supervisorial Districts. The officers of the Commission are the President, Vice -President, and Secretary and serve for a period of one year, beginning the first week of January.
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Harry McElroy
Harry McElroy was appointed by the Second District on September 1, 2020. He is a Co-Founder and Vice President of Technology Development and Research for Performigence Corporation. The Los Angeles-based company provides artificial intelligence software with a focus on intelligent, interactive process guides for workers. Prior to Performigence, Mr. McElroy worked several years in AI and manufacturing technology in the aerospace industry and as a systems consultant for Accenture.
He is very active in participatory government, community services, sports, and the arts in Los Angeles County. He is on the Executive Committee of the 2nd Supervisorial District Empowerment Congress and has been a member since 1992. He is also the President of his block club and a member of the Board of Directors for the Drew Child Development Corporation, serving as Secretary. Harry has also volunteered many years as a youth sports coach and plays music around town in the band, Upward Mobility.
He holds a Bachelor's degree in industrial and systems engineering from Rensselaer Polytechnic Institute (Troy, New York) and an MBA with a a concentration on operations research and information systems from the University of Michigan. He earned a certificate in AI from UCLA.
Natasha Madarian
Natasha is a highly accomplished executive with over 20 years of exceptional leadership experience. She is recognized for her outstanding operational prowess and innovative thinking. In 2019, the San Fernando Valley Journal recognized her as one of the top 200 leaders. During her tenure as the Chief Operating Officer of ProHealth Medical Group, she single-handedly oversaw the entire operations of the practice. She successfully increased the ownership equity of the President/CEO from less than 20% to 100% and grew the revenue from $5 million per year to $42 million per year. Natasha also spearheaded her medical team to provide on-site occupational care to over 4500 festival employees at the Coachella Festival. In 2020, she established her own consulting firm aimed at assisting small and medium-sized businesses in achieving their operational goals. In addition in 2023, she joined her husband to grow their automotive repair business. Natasha enjoys spending quality time with her family, which includes her husband David and their 6-year-old twin daughters, Mackenzie and Melania.
Rochelle Gonzalez
Rochelle Gonzalez works as an Associate Counsel at Live Nation Entertainment, Inc., the world’s leading live entertainment company, where she reviews, negotiates, and drafts vendor agreements for Live Nation and its subsidiaries in the U.S. and Canada. Prior to joining Live Nation, Rochelle worked as the Contracts Manager for the University of Southern California where she also assisted with the review and negotiation of vendor agreements for the Business Services Department.
Service to the local community has always been an important aspect of Rochelle’s career. She served on the Board of Directors of the YWCA of the Harbor Area, a non-profit organization that provides critical services to women that include child care, and free mammograms for women without insurance. Prior to law school, Rochelle served the Harbor Area communities of Los Angeles as a Constituent Services Representative under the administration of former Los Angeles Mayor James K. Hahn. Immediately after law school, she served as a volunteer attorney for the Los Angeles County Counsel’s Office, a volunteer prosecutor in the Gang Injunction Unit for the Long Beach City Prosecutor’s Office and a volunteer Legal Associate for Bruce Lee Enterprises, LLC.
Rochelle earned her Juris Doctorate from Chapman University School of Law and her Bachelor of Business Administration from Loyola Marymount University with a dual emphasis in Business Law and Marketing. During law school, Rochelle clerked for the Los Angeles City Attorney’s Office at the Port of Los Angeles, the Los Angeles City Attorney’s Office at Los Angeles World Airports, the Los Angeles County District Attorney’s Office and Mayer Brown LLP.
Rochelle has proudly been a lifelong resident of Los Angeles County.
Sara M. Vasquez
Sara M. Vasquez is the owner of Diversified Spring Technologies, Inc. a minority owned and operated company founded in 1968. Diversified Spring Technologies works with customers in various industries, including Commercial, Aerospace, Automotive, Computers, Military and Defense, Medical, Irrigation, Agriculture, Construction, Engineering, Education, Hardware, Machinery, Manufacturing, Marine, Sporting Equipment, Transportation, Toys, Telecommunications, Electronic Components, Energy and Utilities and Pumps and Valves.
Sara previously served as a Business License Commissioner representing the First District for 8 years. During her tenure she held the office of Secretary from 2013-2016 and President from 2015 to May 2016. She was recently reappointed by Supervisor Michael D. Antonovich to represent the Fifth District.