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The Business License Commission is made up of five members and each represents one of the five Los Angeles County Supervisorial Districts. The officers of the Commission are the President, Vice -President, and Secretary and serve for a period of one year, beginning the first week of January.

  • First District
  • Second District
  • Third District
  • Fourth District
  • Fifth District

 

 

Priscilla Cheng

 

 

Priscilla Cheng currently serves as the Director of Operations for the Los Angeles County Federation of Labor, AFL-CIO. In her role, she manages and directs all day- to- day operations of the organization representing over 800,000 working women and men in Los Angeles. Prior to her current position, she spent seven years at the organization in various capacities including: overseeing the creation and coordination of economic development policy efforts, overseeing an internal and external communications strategy and developing/managing political field campaigns and assisting affiliates in organizing.

Priscilla currently serves as a Commissioner on the County of Los Angeles’ Business License Commission and is an Advisory Board Member for the Los Angeles Trade Technical College Labor Center.

Besides spending nearly a decade fighting to empower working Angelenos and their families, Priscilla has previously served on various boards including the City of Los Angeles Workforce Investment Board and the Los Angeles Convention and Exhibition Center Authority.

Priscilla graduated Cum Laude from the University of California, Los Angeles (UCLA) with a Bachelor of Arts degree in Political Science and Minors in both Labor and Workplace Studies and Chicana/o Studies.

 

 

 

Renée Campbell, President

 

 

Renée Campbell has served as a member of the Business License Commission since 2001. A former Commissioner for the Regional Planning Commission and a highly successful attorney, she brings extensive experience conducting hearings, analyzing evidence, and making reasoned rulings on matters affecting the people of Los Angeles County. Prior to opening her own private practice, Ms. Campbell was a partner with the law firm of Lewis, D’Amato, Brissbois & Bisgard, and before that a partner with Kane, Ballmer, & Berkman. She is a member of the UCLA Board of Councilors, California Women Lawyers Association, Black Women Lawyers Association and a former member of the Los Angeles County Bar Association Ethics Committee. Ms. Campbell is a past President of both the UCLA Law Alumni Association and the California Association of Black Lawyers. Ms. Campbell earned her B.A. at University of La Verne, and holds a Juris Doctorate from University of California, Los Angeles. She is a speaker at various continuing legal education seminars and is active in her community.

 

 

 

 

Genevieve Morrill

 

 

Morrill came to work in West Hollywood in 1999 as Director of Marketing for the Pacific Design Center. Within four years’ time she had assumed the role as Vice President of PDC, managing an exceptional team to run the 1.2 million square foot complex. In 2010 she assumed the position of President and CEO for the West Hollywood Chamber of Commerce. Under her leadership, Morrill has elevated the Chamber to a new level in all capacities -- Increasing membership by 20%, strengthening financial stability, developing, new programs and promotions that drive traffic and value members, and implementing an award-winning website which received 15,000 referrals per day for businesses. Morrill’s tenacious approach to political issues that affect business and her stellar reputation has turned many a naysayer into a supporter.

Morrill was appointed by Supervisor Kuehl in 2015 as an LA County Business License Commissioner, and serves as President for WC3 (Westside Council of Chambers of Commerce) encompassing 13 Westside Chambers. She serves as ex-officio on Visit West Hollywood and West Hollywood Design District Boards and has received numerous commendations. In 2012 she was honored by the West Hollywood Housing Corporation as Advocate of the Year, and received the Phyllis Morris Award for Women in Leadership from the West Hollywood Women’s Advisory Board in 2002.

 

 

 

Rochelle Gonzalez

 

 

Rochelle Gonzalez currently works as a Contracts Manager for the University of Southern California (USC) where she assists with the review, negotiation, and drafting of procurement-related agreements for the Business Services Department. She also assists University departments with contract interpretation, and ensures the agreements comply with University policies and guidelines. Prior to joining USC, Rochelle served as a volunteer attorney for the Los Angeles County Counsel’s Office, a volunteer prosecutor in the Gang Injunction Unit for the Long Beach City Prosecutor’s Office, and a volunteer Legal Associate for Bruce Lee Enterprises, LLC.

Service to the local community has always been an important aspect of Rochelle’s career. Rochelle served on the Board of the Directors of the YWCA of the Harbor Area, a non-profit organization that provides critical services to young girls and women such as child care, and free mammograms to under-insured women. Rochelle has served the Harbor Area communities of San Pedro, Wilmington, Harbor City, and Harbor Gateway as a Constituent Services Representative under the administration of former Los Angeles Mayor James K. Hahn.

Rochelle earned her Juris Doctorate from Chapman University School of Law and her Bachelor of Business Administration from Loyola Marymount University with a dual emphasis in Business Law and Marketing. During law school, Rochelle clerked for the Los Angeles City Attorney’s Office at the Port of Los Angeles, Los Angeles City Attorney’s Office at Los Angeles World Airports, Los Angeles County District Attorney’s Office, and Mayer Brown LLP.

Rochelle has been a lifelong resident of Los Angeles County.

 

 

 

Sara M. Vasquez

 

 

Sara M. Vasquez is the owner of Diversified Spring Technologies, Inc. a minority owned and operated company founded in 1968. Diversified Spring Technologies works with customers in various industries, including Commercial, Aerospace, Automotive, Computers, Military and Defense, Medical, Irrigation, Agriculture, Construction, Engineering, Education, Hardware, Machinery, Manufacturing, Marine, Sporting Equipment, Transportation, Toys, Telecommunications, Electronic Components, Energy and Utilities and Pumps and Valves.

Sara previously served as a Business License Commissioner representing the First District for 8 years. During her tenure she held the office of Secretary from 2013-2016 and President from 2015 to May 2016. She was recently reappointed by Supervisor Michael D. Antonovich to represent the Fifth District.